ABERDEEN COLLEGE COURSE DETAILS

HND Advertising and Public Relations

* Conditions may apply

• Duration: 2 years
• Study Options: FT

• College Centre: Gallowgate
• Contact: Aberdeen College (Tel: 01224 342829 or Email: business2@abcol.ac.uk)

• Entry Requirements:
  

  This course is suitable for those with Highers, or who have completed the Higher syllabus or have successfully completed a non-advanced College course. For those returning to education, life skills and experience in the workplace may allow entry subject to availability.

• Description:
  

  This course aims to develop a range of knowledge and skills which will apply both to students who wish to proceed directly into careers in advertising, marketing and public relations, and to those who would like to obtain further professional or academic qualifications at a higher level.

• Who is the Course for?
  

  This course is aimed at students who would like to gain a qualification in Advertising and Public Relations which will allow them to follow a career within related areas or undertake study at a higher level.

• How will I be Assessed?
  

  This course is mainly assessed on a continuous basis and does not include an external end-of-course examination. Coursework takes the form of essays, reports, presentations, closed book assessments and projects. Most of the assessment of student work is undertaken by College staff.

• Course Content Includes:
  
  • Advertising Copywriting
  • Corporate Identity
  • Law and the Communication Industry
  • Marketing: An Introduction
  • Media Analysis: Advertisements
  • Public Relations: Principles and Practice
  • Software Applications Packages
  • The Advertising Industry